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New Zealand Tourism Films

 

Tourism has always being important to New Zealand, from the days of the pink and white terraces to the current drawcard of the clean, green, hobbit scene that draws in thousands of international guests every year.  Over that time we have run some special advertising campaigns that have become iconic here and abroad.  Luckily New Zealand Tourism has archived some of these old tourism promos, from ads that set out to entice the world to visit 'upbeat, action-flled NZ' to the 'C'mon to New Zealand' 1969 short film.  Here are some of our favourites: 

In this short James Rolleston (Boy) stars as a Kiwi lad who banters with an elderly bearded fulla (Bruce Allpress) who claims to be God; the 'BMX Kid' challenges him to a Lake Wakatipu bomb competition to prove it. Kiwi stuntman/director Tim McLachlan's film was a finalist in Your Big Break, a filmmaking contest run by Tourism New Zealand which attracted over 1000 scripts from around the globe. Five finalists were given the chance to turn their scripts into a short film. The brief was to "capture the spirit of 100% Pure New Zealand — the youngest country on earth" - https://www.nzonscreen.com/title/frosty-man-and-the-bmx-kid-2010

Long ago a beloved NZ tourism advertisement revolved around a globe-trotting Kiwi who made the mistake of leaving town without seeing his country. This tourism-themed short is a variation on the theme. Veterans Kate Harcourt and Helen Moulder play speed-crazed neighbours, whose competitive spirit stretches to comparisons of the extent of their grandsons' travels. Directed by Australian Aya Tanimura, Sweet As nabbed the People's Choice award in Your Big Break, an international contest run by Tourism New Zealand to promote Aotearoa's scenery. -https://www.nzonscreen.com/title/sweet-as-2010

This short film presents Dave, a tramper at a South Island high country tarn, with a chance to make his mark on the map. But will the stars (and satellites) align to realise his ingenious idea? Made by director and editor Rajneel Singh, Blank Spaces was one of five finalists in 'Your Big Break': a 2010 filmmaking contest run by Tourism New Zealand that gave the finalists a chance to have their script realised with the help of producer Barrie Osborne (The Matrix, The Lord of the Rings). The brief was to "capture the spirit of 100% Pure New Zealand — the youngest country on earth" - https://www.nzonscreen.com/title/blank-spaces-2010

The creation of Aotearoa gets spectacular treatment in this quirky short film, which won a 2010 Tourism New Zealand contest aimed at capturing the spirit of "the youngest country on earth". Argentinian writer/director/actor Andrés Borghi dominates the screen as a man having breakfast, before having an unexpected encounter with the tangata whenua. Your Big Break judge Peter Jackson found the film "fresh and original". The competition gave finalists a chance to have their script realised with help from producer Barrie M Osborne (The Lord of the Rings) - https://www.nzonscreen.com/title/working-day-2010

If you want to see all the archived films visit the NZ On Screen website


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